Hey, Hi, Hello! I'm Victoria Lutz -
a Southern California based Graphic Designer and Illustrator.
Menu
Hey, Hi, Hello! I'm Victoria Lutz -
a Southern California based Graphic Designer and Illustrator.
I have a BFA in Graphic Design and Marketing Management and a decade of both freelance and in-house corporate design experience.
Through my freelance work, I have developed digital identities
for new entrepreneurs and even re-invigorated existing brand architectures. In my current role as Designer and Project Coordinator for a market research firm, I design and develop consumer insight deliverables for key stakeholders of some of the world’s leading entertainment companies and services as well as lead the day-to-day project operations of our industry-leading Design team.
I am Adobe Certified Professional in Illustrator, Photoshop and Visual Design, and Ceros Design Certified in Interactive Content Creation.
Inspired by the world and people around me and heavily influenced by 1950’s PopArt and the works of Roy Lichtenstein and Milton Glaser, I have developed a style that utilizes bold lines, playful colors, and a minimalist aesthetic to create visually striking imagery that revels in life’s simple joys and deliberately emphasizes the smallest details in unique ways.
When I'm not designing, you can find me baking something sweet, doodling for fun, or spending time in the sun.
Digital Illustrations and icons that standout, have lasting impact, and are tailored to your exact needs.
Logos, font pairing, and color palettes, as well as rules for how an identity will live in physical and digital environments.
.svg){kind=icon}
Post-ready ads, messages, and marketing materials that clearly communicate products, goals, and services.
